CAST design team | A Design Studio
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THE LIGHT
Qi to Life LV is about a consciousness, an awareness, even a full on movement to elevate human optimization

Photo By AJ Pagano

1. EMPATHIZE
With Qi Gong you experience an authentic traditional way to relax through the mastery of movement & breath. What you feel is not something that we can explain, it is something that you would have to experience in order to believe. The challenge is to turn a feeling into a design.
2. DEFINE & IDEATE
Playing off the phrase “Key to Life” the concept was to create a logo that represented how Qi Gong unlocks life through the element of a key. Targeting not only those who are health conscious but also corporate businesses was a key element to keep in mind. These are a couple of concepts put forth during development.

4. FINAL LOGO

The final logo incorporates the 5 elements of Qi Gong: Water, Earth, Metal, Fire, and Wood to create a brand that is as unique as Damon

 
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CAST design team | A Design Studio